When you think of starting any business, the first thought that often comes
to your mind is how to get the first group of customers to your door. You
may rely on the traditional method like
printing ads in the newspaper, distributing pamphlets, or a big sign on the
side of the road.
Let's check the facts, 81% of people search online for any product/
services before they make any purchase. When people hear about you, the
first thing is to check your online presence. If
they are not able to find it, chances are you lose customers. That's
what Jetquins Travels, the digital marketing agency, does! Making your
online
presence and reaching your targeted audience.
Earlier if we observe, everyone used to read newspapers, watch
television, radio etc. but in 2022 everything has changed completely.
Now it's the era of the digital world. People have
switched from the traditional way to the digital way. This has given
rise to digital marketing services. Since people are spending a lot of
their time on mobiles, laptops & ipad’s
marketers started targeting users or customers with digital ads. That's
how digital marketing has become a very essential part of marketing.
Another reason why businesses need digital marketing is cost effective. The
cost to acquire a customer through digital marketing is way lesser than the
traditional methods. And most of the
businesses have turned to online stores. Which decreases the cost of
traditional stores which are not cost effective. More and more businesses
are turning now into digital stores. And
targeting the customers have become more and more easy for marketers. This
made the cost to acquire a customer has decreased drastically compared to
traditional ways of marketing. At least in
metro cities like Patna, Mumbai, Delhi, Chennai, Hyderabad and pune
close to 70% of businesses are choosing digital marketing for their
marketing activities.
Transparency is one of the key reasons why businesses have shifted to
digital marketing. In offline marketing we can’t get proper data and can’t
validate it properly. This leads to no proper
transparency in measuring the success of offline marketing. But after the
rise of digital marketing in Patna, businesses started measuring data in
a transparent way which helped marketers
measure and understand data. Which can also help in customising the
marketing campaigns according to users psychology. It also helped in taking
the best decisions so that the cost of marketing
can be reduced drastically.
Patna is the first city where people adopted digital assets very easily
due to diverse tech culture that has been developed over the period of time.
People here mostly are innovators and
early adopters which makes Patna one of the hotspots for startups and
business. Digital marketing also became a norm for marketing due to the high
amount of tech population in Patna.
So digital marketing services in Patna have huge demand.
